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purpose:
- cost-effective vehicle for the distribution of product/service literature
- support the Chouinard Bros. brand as a stable, community-oriented firm
- develop consumer confidence both pre- and post-sale
- support a print-ad, lawn-sign, and direct-mail campaign
features:
- prominent display of corporate logo to develop brand recognition
- use of customer endorsements to inspire buyer confidence
- introduction of staff members to put human face on the organization and build buyer confidence
- emphasis on new new showroom to encourage consumers to take the next step in the purchasing process
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